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Business Intelligence (BI) in large companies

With the theme Strategy, Communication and Data on the Internet, Fundação Getúlio Vargas (FGV) held a virtual seminar, mediated by FGV DAPP researcher Marcela Canavarro, the event had the participation of digital strategist and founder of Ecomídia, Lori Regattieri, and L'Oréal's director of media and data, Victor Soffiatti. The event…

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With the theme Strategy, Communication and Data on the Internet, Fundação Getúlio Vargas (FGV) held a virtual seminar, mediated by FGV DAPP researcher Marcela Canavarro, the event had the participation of digital strategist and founder of Ecomídia, Lori Regattieri, and the director of media and data at L' Oréal, Victor Soffiatti.

The event dealt with the formation of new departments of Business Intelligence (BI) in corporate communication agencies and communication departments in large companies, as well as the skills and abilities that professionals should seek to develop to work in this area.

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