Lais Martins, reporter for the Journalism Center and Lori Regattieri, founder of Ecomídia, gave the workshop How to track political messages and ads online, during the 17th International Congress of Investigative Journalism.
Participants were able to learn about tools to collect political messages on the internet. Track the authors of online political ads and the amounts spent to work on good stories.
The facilitators worked with a step-by-step analysis of political ads, the main performance metrics used in campaign marketing and how to use them for investigative insights in journalism.