The far-right think tank Brasil Paralelo is known for researching and monitoring propaganda strategies and digital tactics to radicalize audiences. In collaboration with the website report Core, Lori Regattieri explains the audiovisual producer's strategy. 

In May 2022 the Parallel Brazil it had two CNPJs running ads with the same CTAs (Call-to-Action) and reigned as the largest political advertiser on Facebook and Instagram, both from the company Meta.

“In one week, these two pages spent almost 263 THOUSAND REAIS and ran around 1412 pieces. The campaign, capture, acquisition and persuasion/awareness strategy works like a classic digital marketing sales funnel: attract, convert, relate, sell and analyze”, explains Lori in a twitter thread.

Advertisers often use the same image, video and text to create campaigns with different start dates, locations or budgets. This means that the far-right think tank 'creatively' tests the same piece by varying budget, target audience and platform.

The use of the label for social causes, elections and politics is not mandatory, but the Goal ensures that after the ads start running, they identify whether they are about social issues, elections or politics and also remove the ads.

Finally, do the math, the difference between Brasil Paralelo and the other advertisers is striking. The content served on meta platforms by Brasil Paralelo promotes supremacist propaganda, disinformation and historical revisionism. 

read the full report: 

Video producer against the electoral system, Parallel Brazil leads spending on political ads on Facebook and Instagram

In 30 days, viral video producer against electoral system in 2018 spent R$1.3m on ads