<\/p>\n\n\n\n
In May 2022 the Parallel Brazil<\/a> it had two CNPJs running ads with the same CTAs (Call-to-Action) and reigned as the largest political advertiser on Facebook and Instagram, both from the company Meta.<\/p>\n\n\n\n <\/p>\n\n\n\n \u201cIn one week, these two pages spent almost 263 THOUSAND REAIS and ran around 1412 pieces. The campaign, capture, acquisition and persuasion\/awareness strategy works like a classic digital marketing sales funnel: attract, convert, relate, sell and analyze\u201d, explains Lori in a twitter thread<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Advertisers often use the same image, video and text to create campaigns with different start dates, locations or budgets. This means that the far-right think tank 'creatively' tests the same piece by varying budget, target audience and platform.<\/p>\n\n\n\n <\/p>\n\n\n\n The use of the label for social causes, elections and politics is not mandatory, but the Goal<\/a> ensures that after the ads start running, they identify whether they are about social issues, elections or politics and also remove the ads.<\/p>\n\n\n\n <\/p>\n\n\n\n Finally, do the math, the difference between Brasil Paralelo and the other advertisers is striking. The content served on meta platforms by Brasil Paralelo promotes supremacist propaganda, disinformation and historical revisionism. <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n![\"\"](\"https:\/\/eco-midia.com\/wp-content\/uploads\/2023\/05\/image-1024x446.png\")
<\/figure>\n\n\n\nread the full report<\/a>: <\/h2>\n\n\n\n